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The Use of Social Media for Marketing in the Automotive Industry

The way of communicating today has greatly changed. Today, social media sites is where most of human communication happen and this was made possible through the use of the internet. This is why social media continues to generate interest in any form of business including the automotive business.

Automotive social media is a valuable automotive dealership marketing strategy which aims to sell more cars and boost profit. Businesses today have their own social media accounts because these sites are very popular and are visited by millions daily. Social media sites have made many businesses accessible to people and so you can use these sites to advertise your brand and communicate with potential customers. Customers usually give their feedback on these social media sites. The negative things that customers are saying about your company can easily be corrected and clarified.

There are many brands today using automotive social media. They spend a lot of their marketing dollars on digital and social media. In their social media accounts and campaigns, thousands of videos have already been posted, thousands of tweets and social media impressions.

So customers have viewed a lot of YouTube videos, read many tweets and impressions and people have asked to be sent notifications or updates on their brand. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.

If your auto dealership has announcements, advertisements, trivial, sales and discounts for customers, then you can use twitter tweets to announce these. Twitter and other social media sites are not being used by popular brand dealerships in order to let people know about their new model releases. There are even brands that hold contests for customers or potential ones in order to promote and publicize their latest models and they actually give out this particular model as the prize to the contest winner. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. this is an excellent strategy to attract customers via automotive social media.

More customers will know you if you build a fan page in facebook and built it up in your local community. By posting ads and photos many people will notice and be interested in your ads and promotions.

You can also post great video in YouTube to communicate and attract curiosity of your potential customers. In YouTube, posting videos is free and a lot better way to advertise compared to TV and radio advertising. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.

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